Disco Theory Private Limited
We build software for the live electronic music industry, from Hyderabad, India. Pass That Gum — the app our audience knows as gum — is our first product.
What we build
gum is the memory and social layer for live electronic music: presence-based set logging, an editorial library of collectible artist cards, and a social layer for the people you share the floor with. It runs today as a web app and is being rebuilt as native iOS and Android applications.
Who we work with
Festival operators, labels and artist agencies. gum is deliberately a companion to the official event app rather than a competitor to it — we cover the editorial, memory and social ground that white-label event apps do not build.
Registration details
- Legal entity name
- Disco Theory Private Limited
- Entity type
- Private limited company incorporated in India under the Companies Act, 2013
- Trading as
- Pass That Gum · gum
- Registered office
- No. 43, Guttala Begumpet, Serilingampally, Dr. B R Ambedkar O.U, Shaikpet, Hyderabad 500033, Telangana, India
- Corporate Identity Number
- U62013TS2026PTC220958
- Date of incorporation
- 11 August 2026
- Website
- passthatgum.com
- General enquiries and support
- contact@passthatgum.com
- Legal and privacy
- legal@passthatgum.com
- Partnerships and careers
- rakshith@passthatgum.com
- App Store and Google Play matters
- appstore@passthatgum.com